- Soundsteer is an AI-powered digital/social media marketing & management platform providing independent musicians with the tools they need to help grow their careers. This project is in the open beta stage.
- Spearheaded development of the platform with React, Redux, Next.js, Vite, Express, Google Cloud middleware, Supabase back-end, & Klaviyo email integrations.
- Integrated cutting edge AI across the product for personalized advice & campaign generation/ideation.
- Designed all branding and UI/UX materials, including logos, palettes, typefaces, and interactions.
experience
Co-founder
Soundsteer Corp.
Boston, MA
June 2023—Current
Operations Analyst
Wayfair
Boston, MA
August 2022—July 2023
- Member of Customer Interactions team improving customer journey across B2B unit.
- Influenced development of new KPIs for sales agent web activity to optimize customer spend.
- Took initiative to automate customer contact QA programs by automating data consolidation and reporting across thousands of interactions.
- Developed ETL pipeline entirely in Google Sheets to Looker Studiofrom 120+ tabs across 50 sheets, further enabled reporting capabilities for 2 other B2B QA programs.
- Drove “clean-up” of Salesforce.com (over 27,000 reports, 500 folders), reducing reports by ~85%. Created a centralized reporting repository for Sales team.
- Provided support for Salesforce.com queue across all sales programs; resolved issues, triaged tickets between engineering and other teams.
Digital Marketing Co-op
Natixis Investment Managers
Boston, MA
January 2021—July 2021
- Managed scheduling of social media content; automated a previously manual process to retrieve the weekly posts and apply google analytics tags.
- Updated and maintained the website, such as posting articles, developing site templates for products, and implementing organizational changes.
- Posted and updated monthly and quarterly holdings documents, ensuring compliance with all federal and state regulations. Assisted in automating the process for updating all legal documents for the funds.
Design Intern
New York Brand Studios, Inc
Toronto, Canada
June 2019—August 2019
- Managed communications with 50+ vendors to coordinate ordering and storage of over 600 advertising samples for quarterly photoshoot.
- Updated the internal production tracker for Q1, including adding data analysis ability and improving usability.
- Managed the shipping and storage of production and advertising samples, as well as updating and automating the shipping process.
- Compiled a report of over 190 failed offshore inspections and provided key analysis showing the issues and potential resolutions.
Flexible Fulfillment Team Member
Target
Cherry Hill, NJ
June 2018—August 2018
- Fulfilled all aspects of online orders.
- Responsible for actively monitoring in-store pickups; occasionally responsible for back stocking, price changes, assisting customers on the floor, special projects, closing the backroom during closing shifts and maintaining cleanliness.
education
Northeastern University
Bachelors of Science (BS)
Business Administration & Design
2018—2022
Dean's List; Apparel & Branding Chair, Alpha Kappa Sigma